Our brain loves them and most of the time we go with it. Labels make it easier for our brain to make the most obnoxious choices without any evidence to support them but the labels and general bias related with those labels.

Don’t do the rituals because of the group – join the group because of the rituals.

There is a saying I find interesting – “Men marry hoping that the bride don’t change, and she does. Women marry hoping that the groom change, and he doesn’t.”

The true is that both change, and both stay the same. It’s that we just notice what we want to notice, and ignore everything else.

on how the One and each of the Hundred Thousand get more together or apart as we interact with others, and as it doesn’t really matter if the One grows close with someone else, it’s still one of the Hundred Thousand that will be perceived by that someone else.